Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging "Age of Abundance" - Couverture rigide

Sheehy, Barry; Bracey, Hyler; Frazier, Rick J

 
9780814403549: Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging "Age of Abundance"

Synopsis

Identifies a fundamental shift in the meaning of value in the changing world. The text explains that because of the movement from a nation-state economy to a global market, and the movement from a manufacturing and service-based economy to one based on knowledge and digital information, customers are now placing high value on the "knowledge" aspect of a product or service.

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