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Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager - Couverture rigide

Bacon, Terry R

 
9780814404621: Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager

Synopsis

In most businesses, 80 percent of the revenue comes from 20 percent of the customers. This disproportionately important group must be managed differently from other accounts. This book presents a set of processes for building relations with such customers. The information is further clarified with case studies, examples, checklists, drawings, charts and tables.

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