Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising - Couverture souple
Synopsis
One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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Amacom Books (edition 1), 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0814405010I4N00
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0814405010I4N00
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Paperback
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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Paperback. Etat : Very Good. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780814405017
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom 01/07/1999, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780814405017
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
AMACOM, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
Vendeur : Mad Hatter, West Kelowna, BC, Canada
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Etat : Near Fine. A tight and unmarked copy!-" How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success. "The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process--or how to manage the delicate relationship with their agency. In this breakthrough book, frustrated managers can learn the four basics that build highly effective, highly targeted advertising. The book shows how to: 1. establish the strategic vision (the positioning) for the brand 2. provide clear ad development direction (that's based on consumer insight) 3. provide and nurture an effective creative process 4. coach the ad agency to success." About the Author: "Richard D. Czerniawski (Kenilworth, IL) and Michael W. Maloney (Austin, TX) are managing directors of Business Development Network, a marketing consulting firm whose highly successful advertising seminar attracts clients from PepsiCo, Johnson & Johnson, Bristol-Myers Squibb, and numerous other companies.". N° de réf. du vendeur 18075
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