Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising - Couverture souple

Czerniawski, Richard D; Maloney, Michael W

 
9780814405017: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Couverture souple
ISBN 10 : 0814405010 ISBN 13 : 9780814405017
Editeur : Amacom, 1999

Synopsis

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
1999
Langue
anglais
ISBN 10 
0814405010
ISBN 13 
9780814405017
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781587768149: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

Edition présentée

ISBN 10 :  1587768143 ISBN 13 :  9781587768149
Editeur : Hudson House Pub, 1999
Couverture souple