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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising - Couverture souple
Synopsis
One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books (edition 1), 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. N° de réf. du vendeur 0814405010-7-18-13
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EUR 5,28
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Expédition nationale : Etats-Unis
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de réf. du vendeur GWV.0814405010.VG
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EUR 6,68
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Expédition nationale : Etats-Unis
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. N° de réf. du vendeur GWV.0814405010.G
Acheter D'occasion
EUR 6,68
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image d'archives
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0814405010I4N00
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EUR 7,19
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Expédition nationale : Etats-Unis
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Creating Brand Loyalty : The Management of Power Positioning and Really Great Advertising
Edité par
AMACOM, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 3529482-6
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EUR 9,08
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Image d'archives
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002259955
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EUR 4,11
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Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
Amacom Books, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-T-035-01792
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Expédition depuis Royaume-Uni vers Etats-Unis
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Image d'archives
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Edité par
AMACOM, 1999
ISBN 10 : 0814405010
ISBN 13 : 9780814405017
Ancien ou d'occasion
Couverture souple
Vendeur : Mad Hatter, West Kelowna, BC, Canada
Évaluation du vendeur 4 sur 5 étoiles
Etat : Near Fine. A tight and unmarked copy!-" How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success. "The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process--or how to manage the delicate relationship with their agency. In this breakthrough book, frustrated managers can learn the four basics that build highly effective, highly targeted advertising. The book shows how to: 1. establish the strategic vision (the positioning) for the brand 2. provide clear ad development direction (that's based on consumer insight) 3. provide and nurture an effective creative process 4. coach the ad agency to success." About the Author: "Richard D. Czerniawski (Kenilworth, IL) and Michael W. Maloney (Austin, TX) are managing directors of Business Development Network, a marketing consulting firm whose highly successful advertising seminar attracts clients from PepsiCo, Johnson & Johnson, Bristol-Myers Squibb, and numerous other companies.". N° de réf. du vendeur 18075
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EUR 26,41
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Vendeur : SHIMEDIA, Brooklyn, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Satisfaction Guaranteed or your money back. N° de réf. du vendeur 0814405010
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EUR 58,18
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Expédition nationale : Etats-Unis
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