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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers - Couverture souple

Rosen, Anita

 
9780814405253: The E-Commerce Question and Answer Book: A Survival Guide for Business Managers

Synopsis

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

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