Seven Power Strategies for Building Customer Loyalty - Couverture rigide

Timm, Paul R.

 
9780814405697: Seven Power Strategies for Building Customer Loyalty

Synopsis

Nothing is more important to a company's long-term health than customer loyalty - yet too many companies settle for empty customer service slogans, misguided programs, and sporadic training. This powerful book introduces a complete program that virtually guarantees customer retention and business growth - including high-impact tactics for consistently exceeding customer expectations through "A-plus" value, personality, information, convenience, and more.

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À propos de l?auteur

Timm is Professor and Chair of the Department of Organizational Leadership & Strategy, the Marriott School of Management, Brigham Young University.

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