Reaching for the Knowledge Edge: How the Knowing Corporation Seeks, Shares & Uses Knowledge for Strategic Advantage - Couverture rigide

Hatten, Kenneth J; Rosenthal, Stephen R

Couverture rigide

ISBN 10 : 0814406343 ISBN 13 : 9780814406342

Editeur : Amacom, 2001

Synopsis

Everyone in business talks about "knowledge" - knowledge-driven companies, knowledge as competitive advantage, knowledge as a key factor of a company's worth. But knowledge is still a hazy concept for most front-line managers - which is why this book is so important. It helps readers accurately determine the knowledge that really matters, and it explains how to capture that knowledge and "use it strategically" - to serve customers better, forge smart alliances, size up new market opportunities, fill gaps in critical competencies, and more. This book takes the esoteric field of "knowledge management" and makes it real and vital by linking it explicitly to strategy, supplying ground-level applications for this big-picture, strategic approach thereby helping managers get involved in cross-functional initiatives and form strategic partnerships with other companies. Unlike other books dealing with knowledge in a more generic way, this book looks at the specific "content and uses" of knowledge, giving it greater practical applications and a wider potential audience.

Détails de l'édition

• Éditeur: Amacom
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0814406343
• ISBN 13: 9780814406342
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible