The End of Globalization: Why Global Strategy Is a Myth & How to Profit from the Realities of Regional Markets - Couverture rigide

Rugman, Alan M.

 
9780814406380: The End of Globalization: Why Global Strategy Is a Myth & How to Profit from the Realities of Regional Markets
Couverture rigide
ISBN 10 : 0814406386 ISBN 13 : 9780814406380
Editeur : Amacom, 2001

Synopsis

In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely "regional", with multinational firms aggressively competing in the triad of North America, Europe and East Asia. Rugman analyzes what this really means for companies and explains how they can develop successful regional/local strategies. The book should help businesspeople replace ineffective "global" strategies with strategies that focus on the regional and local realities of a marketplace, making a compelling case that the homogenized world depicted by globalization advocates - where everyone eats Big Macs and buys Lexus cars - is a lot of hype. Included are summaries of 20 successful strategies from multinational firms, supplying both a big-picture, macro-economics perspective with the hands-on, how-to-do-it guidance of many international business books.

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Éditeur
Amacom
Date d'édition
2001
Langue
anglais
ISBN 10 
0814406386
ISBN 13 
9780814406380
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible