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The Oracle of Oracle: The Story of Volatile Ceo Larry Ellison and the Strategies Behind His Company's Phenomenal Success - Couverture rigide

Sto, Florence M.

 
9780814406397: The Oracle of Oracle: The Story of Volatile Ceo Larry Ellison and the Strategies Behind His Company's Phenomenal Success
Couverture rigide
ISBN 10 : 0814406394 ISBN 13 : 9780814406397
Editeur : Amacom, 2002

Synopsis

A study of Larry Ellison and the business strategies behind his software's remarkable success. This book goes behind the scenes of the multi-million dollar company to uncover the breakthrough ideas and winning strategies that propelled Oracle's growth and success. Discover the history of Oracle since its relational database hit the market in 1977. The author identifies and explains strategies such as: forge ahead and fix weaknesses - lessons from when Oracle derailed in the early 1990s; grow the Oracle way - make new products, don't acquire new companies; crush the competition - other must fail; and sales today make markets tomorrow - tap into the sales force to develop products, promote a vision and beat the competition.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Stone is the director of membership programs for the American Management Association.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2002
Langue
anglais
ISBN 10 
0814406394
ISBN 13 
9780814406397
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible