Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.
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Robert E. Johnston, Jr. and J. Douglas Bate are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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