Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market - Couverture rigide

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9780814408155: Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market
Couverture rigide
ISBN 10 : 081440815X ISBN 13 : 9780814408155
Editeur : Amacom, 2004

Synopsis

Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers

Don’t Think Pink reveals:

  • How generational history, culture, life stages, and daily realities influence a woman’s buying mind

    How the manner in which women buy is more critical than what’s being sold

    How listening to women earlier and more often leads to more powerful strategies

    How to best use the Internet and other technology both in market research and during the buying process

    How to map the way to a bigger slice of the awesome purchasing power of women

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Andrea Learned (Bellingham, WA) is co-founder of Reach Women, a firm specializing in studying, learning from and advising clients on the behavior of women consumers.

Lisa Johnson (Bellingham, WA) is cofounder of Reach Women and currently CEO of Wildly Sophisticated Marketing Group.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2004
Langue
anglais
ISBN 10 
081440815X
ISBN 13 
9780814408155
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781400232611: Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market

Edition présentée

ISBN 10 :  1400232619 ISBN 13 :  9781400232611
Editeur : AMACOM, 2020
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