The Loyalty Advantage: Essential Steps To Energize Your Company, Your Customers, Your Brand - Couverture rigide

Durki, Michonski

Couverture rigide

ISBN 10 : 0814408176 ISBN 13 : 9780814408179

Editeur : Amacom, 2005

Synopsis

Build company loyalty from the inside out. Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In "The Loyalty Advantage", readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty. Filled with practical tips and proven strategies, the book shows readers how to: create an environment that inspires passion for the brand and company loyalty; encourage employees to help craft and become invested in the company's vision and values; and, translates organizational values into superior products, customer service, and corporate profits. Using proven methods, "The Loyalty Advantage" shows how to create allegiance and translate it into bottom-line results.

A propos du livre

À propos de l'auteur

DIANNE MICHONSKI DURKIN (Portsmouth, NH) is the president and founder of The Loyalty Factor, LLC, a New Hampshire-based training and consulting firm specializing in loyalty whose clients include IBM Lotus, Kodak, Honeywell, Monster.com, and others.

Détails de l'édition

• Éditeur: Amacom
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0814408176
• ISBN 13: 9780814408179
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible