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World Famous: How to Give Your Business a Kick-Ass Brand Identity - Couverture souple

Tyreman, David

 
9780814409343: World Famous: How to Give Your Business a Kick-Ass Brand Identity
Couverture souple
ISBN 10 : 0814409342 ISBN 13 : 9780814409343
Editeur : Amacom, 2009

Synopsis

There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. "World Famous" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

David Tyreman built his own consultancy into a World Famous brand in the same way he's taught thousands of others to do so. His clients have included Polo Ralph Lauren, Disney, Banana Republic, Nordstrom, and many others.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2009
Langue
anglais
ISBN 10 
0814409342
ISBN 13 
9780814409343
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible