Winning Behavior: What the Smartest, Most Successful Companies Do Differently - Couverture souple

Bacon, Terry; Pugh, David

 
9780814413678: Winning Behavior: What the Smartest, Most Successful Companies Do Differently
Couverture souple
ISBN 10 : 0814413676 ISBN 13 : 9780814413678
Editeur : AMACOM, 2018

Synopsis

Behavioral Differentiation is emerging as the "final frontier" in competitive strategy, and this book shows how leading companies use it to exceed expectations and outperform competitors.

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint:

  • service, 
  • product development, 
  • marketing, 
  • branding, 
  • bids and proposals, 
  • presentations, 
  • negotiations, 
  • and more. 

Winning Behavior offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today’s ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. This eye-opening book reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).



David G. Pugh is a coauthor of "Winning Behavior" (0-8144-7163-3) and "The Behavioral Advantage" (0-8144-7225-7), and cofounder of the Lore Institute, a professional development and corporate education company.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2018
Langue
anglais
ISBN 10 
0814413676
ISBN 13 
9780814413678
Reliure
Broché
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780814471630: Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Edition présentée

ISBN 10 :  0814471633 ISBN 13 :  9780814471630
Editeur : Amacom, 2003
Couverture rigide