Pricing for Profit: How to Command Higher Prices for Your Products and Services - Couverture rigide

Furtwengler, Dale

Couverture rigide

ISBN 10 : 0814415172 ISBN 13 : 9780814415177

Editeur : Amacom, 2009

Synopsis

Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value not the cost to the customer. "Pricing for Profit" shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for business people who want to be well paid for the value they provide.

A propos du livre

À propos de l'auteur

Dale Furtwengler is President of Furtwengler & Associates, P.C., a consulting firm dedicated to helping small businesses increase profits without adding resources.

Détails de l'édition

• Éditeur: Amacom
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0814415172
• ISBN 13: 9780814415177
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible