Buying Styles: Simple Lessons in Selling the Way Your Customer Buys - Couverture rigide

Wilkinson, Michael

 
9780814415276: Buying Styles: Simple Lessons in Selling the Way Your Customer Buys

Synopsis

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual “buying styles”...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a “learning adventure,” Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why.

This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.

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À propos de l?auteur

Michael Wilkinson is the CEO of Leadership Strategies―The Facilitation Company, a strategic consulting and training firm. He is the author of The Secrets of Facilitation and The Secrets to Masterful Meetings, as well as being a much sought-after speaker, trainer, and facilitator.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780814436523: Buying Styles: Simple Lessons in Selling the Way Your Customers Buys

Edition présentée

ISBN 10 :  0814436528 ISBN 13 :  9780814436523
Editeur : AMACOM, 2009
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