Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas - Couverture rigide

Kurnit, Paul; Lance, Steve

Couverture rigide

ISBN 10 : 0814415628 ISBN 13 : 9780814415627

Editeur : Amacom, 2010

Synopsis

Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that “dolls are for girls” was shattered by a toy line called G.I. Joe.

Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the public’s imagination. Loaded with examples and packed with straightforward explanations of the processes that can lead to breakout hits this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue generating new concepts to market.

A propos du livre

À propos de l'auteur

Paul Kurnit is a well-known marketing expert and marketing professor at Pace University whose achievements at agencies such as Benton and Bowles, Ogilvy and DDB’s Griffin Bacal include campaigns for Crest, American Express, and Transformers.

Steve Lance is a thirty-year veteran of advertising and marketing and an award-winning copywriter and creative director. He is coauthor of The Little Blue Book of Advertising. Together, they are the authors of The Little Blue Book of Marketing.

Détails de l'édition

• Éditeur: Amacom
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0814415628
• ISBN 13: 9780814415627
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible