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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World - Couverture rigide
Synopsis
Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.
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À propos de l?auteur
Rick Mathieson is a leading voice on marketing in the digital age. Harvard Business School's Working Knowledge calls him "a strategic marketing expert." His insights have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable and on MSNBC, CBS Radio and NPR. A regularly featured speaker at industry events, Mathieson also serves as vice president and creative director for Creative: Advertising & Interactive Media, and is the author of Branding Unbound.
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Amacom Books, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
Amacom Books, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
Ancien ou d'occasion
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
AMACOM, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
Amacom Books, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
Ancien ou d'occasion
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
Amacom Books, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
Ancien ou d'occasion
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
Amacom Books, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
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The On-Demand Brand : 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
AMACOM, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
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The On-Demand Brand : 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
AMACOM, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Edité par
Amacom Books, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
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The On-Demand Brand: 10 Rules for Building Brands in an Anytime, Anywhere Digital World: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Amacom Books, 2010
ISBN 10 : 0814415725
ISBN 13 : 9780814415726
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