It's Your Biz: The Complete Guide to Becoming Your Own Boss - Couverture rigide

Wilson Solovic, Susan

 
9780814416716: It's Your Biz: The Complete Guide to Becoming Your Own Boss
Couverture rigide
ISBN 10 : 0814416713 ISBN 13 : 9780814416716
Editeur : Amacom, 2011

Synopsis

A "New York Times", "Wall Street Journal", and "USA Today" bestseller! Millions of employees parked in cubicles dream about starting their own businesses. And in today's economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture? As owner and co-founder of the award-winning It'sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In "It's Your Biz" she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success. The book strips away the usual dreamy calls to "pursue your passion," supplying the kind of candid, real-world advice readers truly need, such as how to: gauge whether you have the qualities required to succeed; prepare for drastic culture shock; build a business plan that works; focus on providing market solutions; choose partners, advisers, and employees wisely; promote your business on a shoestring budget; protect your company and yourself; and, make the most of bootstrap financing. From planning and funding to promotion and pricing, "It's Your Biz" is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.

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À propos de l?auteur

SUSAN WILSON SOLOVIC is owner and co-founder of It'sYourBiz.com, a highly successful video news and information site for entrepreneurs. She is a weekly small business contributor on ABC's Money Matters and a featured blogger on the Huffington Post, AllBusiness.com, Fast Company, Constant Contact, and other sites. The author of several books, including The Girls' Guide to Building a Million-Dollar Business, Solovic has served on the National Women's Business Council and the Women's Leadership Board at Harvard University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2011
Langue
anglais
ISBN 10 
0814416713
ISBN 13 
9780814416716
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible