Articles liés à The Marketing Plan: How to Prepare and Implement It

The Marketing Plan: How to Prepare and Implement It - Couverture souple

Luther, William

 
9780814416938: The Marketing Plan: How to Prepare and Implement It
Couverture souple
ISBN 10 : 0814416934 ISBN 13 : 9780814416938
Editeur : AMACOM, 2018

Synopsis

The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his trusted classic, now completely updated to reflect the latest changes in digital marketing, Bill Luther shows readers how to navigate this perilous landscape while staying true to your current marketing strategy and the tools that work best for your business. With answers to important marketing questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle--from competitive and market analysis to planning, budgeting, brand development, and management. The up-to-the-minute fourth edition of The Marketing Plan pairs case studies and examples from major brand successes of the last ten years with access to online software that aids in decision-making, pricing, budget calculations, and sales projections--providing everything you need to produce an impressive and professional marketing plan.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

WILLIAM M. LUTHER is a well-known marketing consultant and prolific seminar leader. He is the author of the three previous editions of this book.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2018
Langue
anglais
ISBN 10 
0814416934
ISBN 13 
9780814416938
Reliure
Broché
Numéro d'édition
4
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible