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Managing Channels of Distribution: The Marketing Executive's Complete Guide - Couverture souple

Rolnicki, Kenneth

 
9780814431795: Managing Channels of Distribution: The Marketing Executive's Complete Guide
Couverture souple
ISBN 10 : 0814431798 ISBN 13 : 9780814431795
Editeur : HarperCollins Leadership, 2018

Synopsis

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

KENNETH ROLNICKI (Chicago, IL) is president of On Line Computers, a computer reseller. He has over 30 years of channel management experience, and nine years of experience as a seminar leader, teacher, and consultant.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HarperCollins Leadership
Date d'édition
2018
Langue
anglais
ISBN 10 
0814431798
ISBN 13 
9780814431795
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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