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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy - Couverture souple

Veloso, Maria

 
9780814432518: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Couverture souple
ISBN 10 : 0814432514 ISBN 13 : 9780814432518
Editeur : HarperCollins Leadership, 2018

Synopsis

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.

Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade.

In Web Copy That Sells, you’ll gain tips for:

  • crafting attention-grabbing, clickable, and actionable content;
  • learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners;
  • discover the latest psychological tactics that compel customers to buy;
  • and learn how to write video scripts that sell.

Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

MARIA VELOSO is director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and CEO of Think-Outside-the-Book Publishing. She has generated millions of dollars in online sales for a diverse stable of clients as well as her own online enterprises through her unique model of direct-response Web copywriting.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HarperCollins Leadership
Date d'édition
2018
Langue
anglais
ISBN 10 
0814432514
ISBN 13 
9780814432518
Reliure
Broché
Numéro d'édition
3
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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