Data Crush: How the Information Tidal Wave is Driving New Business Opportunities - Couverture rigide

Surdak, Christopher

 
9780814433744: Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
Couverture rigide
ISBN 10 : 081443374X ISBN 13 : 9780814433744
Editeur : AMACOM, 2014

Synopsis

Do you still view the Internet as mainly a tool to tell your customers about your business? If so, you are missing out on the Internet’s true value for your company today--and the oversight has been hampering your potential in ways you can’t afford to allow any longer.Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with smartphone activity becoming as common as breathing, customers are now online almost every second of every day. Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, this invaluable resource clarifies the key drivers in this data deluge that is revolutionizing the marketing game:• The proliferation of “big data” generated by a never-ending range of online activities• The seemingly infinite array of digital commerce and entertainment pathways• The rising growth of Cloud computingThe biggest value of the Internet for your business today is now what it tell you about your customers. This never-ending onslaught of data is indeed daunting, but the opportunity to capitalize on it all is too much to pass on. Data Crush will help you make sense of it all and formulate the best plan of attack for your specific needs.

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À propos de l'auteur

CHRISTOPHER SURDAK is a recognized expert in collaboration and content management, information security, regulatory compliance, and Cloud computing with over 20 years of professional experience. He is the senior manager for storage technologies for Accenture. Surdak is the winner of the Benjamin Franklin Innovator's Award 2015.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2014
Langue
anglais
ISBN 10 
081443374X
ISBN 13 
9780814433744
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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