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Data Crush: How the Information Tidal Wave is Driving New Business Opportunities - Couverture rigide
Synopsis
Do you still view the Internet as mainly a tool to tell your customers about your business? If so, you are missing out on the Internet’s true value for your company today--and the oversight has been hampering your potential in ways you can’t afford to allow any longer.Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with smartphone activity becoming as common as breathing, customers are now online almost every second of every day. Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, this invaluable resource clarifies the key drivers in this data deluge that is revolutionizing the marketing game:• The proliferation of “big data” generated by a never-ending range of online activities• The seemingly infinite array of digital commerce and entertainment pathways• The rising growth of Cloud computingThe biggest value of the Internet for your business today is now what it tell you about your customers. This never-ending onslaught of data is indeed daunting, but the opportunity to capitalize on it all is too much to pass on. Data Crush will help you make sense of it all and formulate the best plan of attack for your specific needs.
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À propos de l'auteur
CHRISTOPHER SURDAK is a recognized expert in collaboration and content management, information security, regulatory compliance, and Cloud computing with over 20 years of professional experience. He is the senior manager for storage technologies for Accenture. Surdak is the winner of the Benjamin Franklin Innovator's Award 2015.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
Edité par
AMACOM, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
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Vendeur : Orion Tech, Kingwood, TX, Etats-Unis
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hardcover. Etat : Very Good. N° de réf. du vendeur 081443374X-2-37885003
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EUR 6,05
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Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
Edité par
AMACOM, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
Ancien ou d'occasion
Couverture rigide
Vendeur : Gulf Coast Books, Cypress, TX, Etats-Unis
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hardcover. Etat : Very Good. N° de réf. du vendeur 081443374X-2-37823005
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Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
Edité par
AMACOM, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
Ancien ou d'occasion
Couverture rigide
Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
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Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities
Edité par
HarperCollins Focus, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of big data generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information-all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity-and Data Crush will help you make sense of it all. N° de réf. du vendeur CIN081443374XG
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EUR 6,18
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Data Crush : How the Information Tidal Wave Is Driving New Business Opportunities
Edité par
AMACOM, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 11798913-75
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Data Crush : How the Information Tidal Wave Is Driving New Business Opportunities
Edité par
AMACOM, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 5530193-75
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Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
Edité par
AMACOM, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
Ancien ou d'occasion
Couverture rigide
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Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities
Edité par
Amacom, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
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Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G081443374XI4N00
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Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities
Edité par
HarperCollins Focus, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Good. The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of big data generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information-all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity-and Data Crush will help you make sense of it all. N° de réf. du vendeur CIN081443374XG
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EUR 8,01
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Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
Edité par
AMACOM, 2014
ISBN 10 : 081443374X
ISBN 13 : 9780814433744
Ancien ou d'occasion
Couverture rigide
Vendeur : Goodwill of Greater Milwaukee and Chicago, Racine, WI, Etats-Unis
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