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It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards - Couverture rigide
Synopsis
In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.
Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels.
Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance.
He then supplies a simple yet rigorous methodology that explains step by step how to:
- Gain crucial IT support
- Build a rock-solid database
- Select key leading performance indicators
- Design the optimal dashboard layout
- Use marketing analytics to improve decisions and reap rewards
There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
Edité par
HarperCollins Focus, 2014
ISBN 10 : 0814433952
ISBN 13 : 9780814433959
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Hardback. Etat : Fair. Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. World renowned marketing expert Koen Pauwels supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action. He explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards Gut decisions are outdated and downright dangerous. Whether you're trying to allocate resources between online and offline marketing, measure the ROI of specific efforts, or scale up a creative campaign, dashboard analytics bring scientific precision and insight to marketing efforts--with far better results. N° de réf. du vendeur 00107794684
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It's Not the Size of the Data - It's How You Use It : Smarter Marketing with Analytics and Dashboards
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AMACOM, 2014
ISBN 10 : 0814433952
ISBN 13 : 9780814433959
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It's Not the Size of the Data - It's How You Use It : Smarter Marketing with Analytics and Dashboards
Edité par
AMACOM, 2014
ISBN 10 : 0814433952
ISBN 13 : 9780814433959
Ancien ou d'occasion
Couverture rigide
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It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
Edité par
AMACOM, 2014
ISBN 10 : 0814433952
ISBN 13 : 9780814433959
Ancien ou d'occasion
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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
Edité par
HarperCollins Focus, 2014
ISBN 10 : 0814433952
ISBN 13 : 9780814433959
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
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Hardback. Etat : Fair. Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. World renowned marketing expert Koen Pauwels supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action. He explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards Gut decisions are outdated and downright dangerous. Whether you're trying to allocate resources between online and offline marketing, measure the ROI of specific efforts, or scale up a creative campaign, dashboard analytics bring scientific precision and insight to marketing efforts--with far better results. N° de réf. du vendeur CIN0814433952A
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It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
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AMACOM, 2014
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ISBN 13 : 9780814433959
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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
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ISBN 13 : 9780814433959
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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
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