It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards - Couverture rigide

Pauwels, Koen

 
9780814433959: It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
Couverture rigide
ISBN 10 : 0814433952 ISBN 13 : 9780814433959
Editeur : AMACOM, 2018

Synopsis

In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.

Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels.

Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance.

He then supplies a simple yet rigorous methodology that explains step by step how to:

  • Gain crucial IT support
  • Build a rock-solid database
  • Select key leading performance indicators
  • Design the optimal dashboard layout
  • Use marketing analytics to improve decisions and reap rewards

There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2018
Langue
anglais
ISBN 10 
0814433952
ISBN 13 
9780814433959
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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9781400231096: NOT SIZE DATA HOW YOU USE PB

Edition présentée

ISBN 10 :  1400231094 ISBN 13 :  9781400231096
Editeur : HarperChristian Resources, 2023
Couverture souple