Persuasion Equation: The Subtle Science of Getting Your Way - Couverture souple

Rodgers, Mark

 
9780814434178: Persuasion Equation: The Subtle Science of Getting Your Way
Couverture souple
ISBN 10 : 0814434177 ISBN 13 : 9780814434178
Editeur : AMACOM, 2018

Synopsis

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.

In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.

Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: 

  • Radiate an aura of expertise
  • Win trust and leverage credibility
  • Build a business case that appeals to both heart and mind
  • Adapt for personality, gender, and generational differences
  • Perfect the five-step persuasion process
  • Generate group buy-in

Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2018
Langue
anglais
ISBN 10 
0814434177
ISBN 13 
9780814434178
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne