Synopsis
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.
In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.
Merging research and real-world application, discover the surprising reasons people say yes, and learn how to:
- Radiate an aura of expertise
- Win trust and leverage credibility
- Build a business case that appeals to both heart and mind
- Adapt for personality, gender, and generational differences
- Perfect the five-step persuasion process
- Generate group buy-in
Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Persuasion Equation: The Subtle Science of Getting Your Way
Edité par
AMACOM (edition Illustrated), 2015
ISBN 10 : 0814434177
ISBN 13 : 9780814434178
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Persuasion Equation : The Subtle Scienceof Getting Your Way
Edité par
AMACOM, 2015
ISBN 10 : 0814434177
ISBN 13 : 9780814434178
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PERSUASION EQUATION
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Harper Collins Publishers, 2015
ISBN 10 : 0814434177
ISBN 13 : 9780814434178
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PERSUASION EQUATION
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ISBN 10 : 0814434177
ISBN 13 : 9780814434178
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Persuasion Equation : The Subtle Science of Getting Your Way
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AMACOM, 2015
ISBN 10 : 0814434177
ISBN 13 : 9780814434178
Ancien ou d'occasion
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Persuasion Equation: The Subtle Science of Getting Your Way (Paperback)
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HarperCollins Focus, New York, 2015
ISBN 10 : 0814434177
ISBN 13 : 9780814434178
Neuf
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Paperback. Etat : new. Paperback. How do you get people to see things your way? Whether youre trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say yes and learn how to:Radiate an aura of expertiseWin trust and leverage credibilityBuild a business case that appeals to both heart and mindAdapt for personality, gender, and generational differencesUse language strategicallyPerfect the five-step persuasion processGenerate group buy-inMaster organizational politicsFrom crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success. If only you could convince people to see things your way . . . Learn the secret to developing true persuasive power! Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780814434178
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Persuasion Equation: The Subtle Science of Getting Your Way
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Paperback. Etat : New. How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to:Radiate an aura of expertiseWin trust and leverage credibilityBuild a business case that appeals to both heart and mindAdapt for personality, gender, and generational differencesUse language strategicallyPerfect the five-step persuasion processGenerate group buy-inMaster organizational politicsFrom crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success. N° de réf. du vendeur LU-9780814434178
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