Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position - Couverture rigide

VanAuken, Brad

 
9780814434734: Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
Couverture rigide
ISBN 10 : 0814434738 ISBN 13 : 9780814434734
Editeur : AMACOM, 2014

Synopsis

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management, including:• The 6 most powerful sources of brand differentiation• 5 elements that trigger brand insistence• Turning brand strategy into advertising• Online branding• Social responsibility, sustainability, and storytelling• 60 nontraditional marketing techniques• And moreAn organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

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À propos de l?auteur

Brad VanAuken is the president and founder of BrandForward, Inc., and former director of brand management and marketing for Hallmark Cards.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2014
Langue
anglais
ISBN 10 
0814434738
ISBN 13 
9780814434734
Reliure
Relié
Numéro d'édition
2
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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DUSSELDORF
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Autres éditions populaires du même titre

9781400235506: Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Edition présentée

ISBN 10 :  1400235502 ISBN 13 :  9781400235506
Editeur : AMACOM, 2021
Couverture souple