Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property - Couverture souple

Sherman, Andrew J.

 
9780814434987: Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
Couverture souple
ISBN 10 : 0814434983 ISBN 13 : 9780814434987
Editeur : Amacom, 2011

Synopsis

Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth.

In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.

Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to:

  • implement IP-driven growth and licensing strategies,
  • foster a culture of innovation,
  • turn research and development into revenue,
  • and maximize your company’s profits.

Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers Acquisitions from A to Z .

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2011
Langue
anglais
ISBN 10 
0814434983
ISBN 13 
9780814434987
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Allemagne

Autres éditions populaires du même titre

9780814416990: Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

Edition présentée

ISBN 10 :  0814416993 ISBN 13 :  9780814416990
Editeur : Amacom, 2011
Couverture rigide