Mark Donnolo applies years of firsthand knowledge as a leading sales consultant for Fortune 500 companies to address the tough questions leaders should be asking.
Featuring real lessons from the field and valuable thought models, What Your CEO Needs to Know About Sales Compensation enlightens you about how miscomprehension at the higher levels leads to fundamental misalignments between sales strategy and organizational goals. Insights from C-level executives showcase that the way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message.
Most tangibly, the book’s expert Revenue Roadmap identifies the four major competency areas and sixteen related disciplines that must connect for an organization to grow profitably:
By striking a happy balance between overcompensation and under compensation, your sales plan will gain the momentum needed to power the performance of the entire business.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
MARK DONNOLO is a managing partner of SalesGlobe and founder of the SalesGlobe Forum. He has over 25 years of experience as a leading sales effectiveness consultant with companies such as IBM, Office Depot, LexisNexis, Comcast, KPMG, Iron Mountain, ATT, and Accenture.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Etat : Como nuevo. : En este libro, Mark Donnolo, consultor de efectividad de ventas para empresas Fortune 500, aborda las preguntas que los líderes deberían hacerse sobre los incentivos de ventas. El libro muestra cómo la incomprensión en los niveles superiores conduce a desajustes entre la estrategia de ventas y los objetivos de la organización. El Revenue Roadmap identifica las cuatro áreas de competencia principales y las dieciséis disciplinas relacionadas que deben conectarse para que una organización crezca de manera rentable. Al lograr un equilibrio entre la sobrecompensación y la subcompensación, su plan de ventas obtendrá el impulso necesario para impulsar el rendimiento de todo el negocio. EAN: 9780814437551 Tipo: Libros Categoría: Negocios y Economía Título: What Your CEO Needs to Know About Sales Compensation Autor: Mark Donnolo Editorial: Amacom Idioma: en Páginas: 288 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-05-27-b8132ecd
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