What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line - Couverture souple

Donnolo, Mark

 
9780814437551: What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line

Synopsis

Mark Donnolo applies years of firsthand knowledge as a leading sales consultant for Fortune 500 companies to address the tough questions leaders should be asking.

Featuring real lessons from the field and valuable thought models, What Your CEO Needs to Know About Sales Compensation enlightens you about how miscomprehension at the higher levels leads to fundamental misalignments between sales strategy and organizational goals. Insights from C-level executives showcase that the way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message.

Most tangibly, the book’s expert Revenue Roadmap identifies the four major competency areas and sixteen related disciplines that must connect for an organization to grow profitably:

  • Insight
  • Sales Strategy
  • Customer Coverage
  • Enablement

By striking a happy balance between overcompensation and under compensation, your sales plan will gain the momentum needed to power the performance of the entire business.

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À propos de l?auteur

MARK DONNOLO is a managing partner of SalesGlobe and founder of the SalesGlobe Forum. He has over 25 years of experience as a leading sales effectiveness consultant with companies such as IBM, Office Depot, LexisNexis, Comcast, KPMG, Iron Mountain, ATT, and Accenture.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780814432273: What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line

Edition présentée

ISBN 10 :  0814432271 ISBN 13 :  9780814432273
Editeur : Amacom, 2013
Couverture rigide