Brand Now: How to Stand Out in a Crowded, Distracted World - Couverture rigide

Westergaard, Nick

Couverture rigide

ISBN 10 : 0814439225 ISBN 13 : 9780814439227

Editeur : HarperCollins Leadership, 2018

Synopsis

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.

With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you:

• Create a brand with meaning
• Reinforce it with the right touchpoints
• Hone your brand's unique story
• Share it through engaging content
• Cultivate a sense of community
• Craft a coherent experience
• Stand out with simplicity and transparency

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

A propos du livre

À propos de l'auteur

NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.

Détails de l'édition

• Éditeur: HarperCollins Leadership
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0814439225
• ISBN 13: 9780814439227
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible