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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers - Couverture rigide
Synopsis
You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Businesses will have to learn how to:• Get past the 8-second filter• Avoid blatant advertising and tap influencer marketing• Understand their language and off-beat humor• Offer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is NOW.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess.
Angie Read is vice president for growth insight for the advertising agency Barkley, and is known as "Gen Z Mom" based on her blog of the same name.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Edité par
HarperCollins Focus, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. Today's teens are a force to be reckoned with. Businesses focused on Millennials . beware Their successors are right around the corner-promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter * Avoid blatant advertising and tap influencer marketing * Reflect their values * Understand their language and off-beat humor * Adapt content and social media strategies * Offer the shopping experiences they expect * And more By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW. N° de réf. du vendeur 00087066843
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EUR 4,61
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Expédition nationale : Etats-Unis
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Edité par
HarperCollins Focus, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. Today's teens are a force to be reckoned with. Businesses focused on Millennials . beware Their successors are right around the corner-promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter * Avoid blatant advertising and tap influencer marketing * Reflect their values * Understand their language and off-beat humor * Adapt content and social media strategies * Offer the shopping experiences they expect * And more By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW. N° de réf. du vendeur 00108426565
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EUR 4,61
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
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AMACOM, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
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Etat : very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de réf. du vendeur ZWV.0814439276.VG
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
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AMACOM (edition First edition. Special ed.), 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
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Hardcover. Etat : Very Good. First edition. Special ed. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0814439276-8-1-29
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Edité par
HarperCollins Focus, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Very Good. Today's teens are a force to be reckoned with. Businesses focused on Millennials . beware Their successors are right around the corner-promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter * Avoid blatant advertising and tap influencer marketing * Reflect their values * Understand their language and off-beat humor * Adapt content and social media strategies * Offer the shopping experiences they expect * And more By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW. N° de réf. du vendeur CIN0814439276VG
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Edité par
HarperCollins Focus, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Good. Today's teens are a force to be reckoned with. Businesses focused on Millennials . beware Their successors are right around the corner-promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter * Avoid blatant advertising and tap influencer marketing * Reflect their values * Understand their language and off-beat humor * Adapt content and social media strategies * Offer the shopping experiences they expect * And more By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW. N° de réf. du vendeur CIN0814439276G
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EUR 6,44
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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
Edité par
Amacom, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
Edité par
Amacom, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
Edité par
Amacom, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0814439276I4N00
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Edité par
AMACOM, 2018
ISBN 10 : 0814439276
ISBN 13 : 9780814439272
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