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Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight - Couverture rigide

Jain, Piyanka; Sharma, Puneet

 
9780814449219: Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Couverture rigide
ISBN 10 : 0814449212 ISBN 13 : 9780814449219
Editeur : AMACOM, 2014

Synopsis

So you’re not a numbers person? No worries! You say that you can’t understand how to read, let alone implement, these complex software programs that crunch all the data and spit out . . . more data? Not a problem either! There is a costly misconception in business today--that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. But actually, nothing could be further from the truth.In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool!--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. Readers will learn how to:• Clarify the business question• Lay out a hypothesis-driven plan• Pull relevant data• Convert it to insights• Make decisions that make an impactPacked with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

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À propos des auteurs

PIYANKA JAIN is President and CEO of Aryng, a management consulting company focused on analytics for business impact.

PUNEET SHARMA is VP of Analytics, Growth Hacking, and User Research at Move Inc.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2014
Langue
anglais
ISBN 10 
0814449212
ISBN 13 
9780814449219
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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