Sales Automation: Concepts, Justification, Planning, and Implementation - Couverture rigide

Scofield, Todd; Shaw, Don

Couverture rigide

ISBN 10 : 0814450008 ISBN 13 : 9780814450000

Editeur : Amacom, 1992

Synopsis

Computers have infiltrated and streamlined just about every business function - except sales. Yet the potential of new technologies and software to stimulate sales from existing customers and future prospects has never been greater. "Sales Automation" provides managers with a rationale and a platform to bring automation into their organizations. Readers will learn how to: differentiate between the many systems and applications available; keep track of customers throughout the entire buying cycle and enhance customer relationships; use telecommunications and database management techniques; budget, plan and administer a low-risk programme; and introduce automation and train personnel to feel comfortable using it. Sales information is a powerful marketing asset. And yet, as the authors say, "There remains a very large, basically untapped, almost unexplored frontier for computing in the realm of sales". Using computer power to its greatest competitive advantage is what "Sales Automation" is all about.

Détails de l'édition

• Éditeur: Amacom
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0814450008
• ISBN 13: 9780814450000
• Reliure: Relié
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible