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Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts - Couverture rigide

Sant, Tom

 
9780814451007: Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts

Synopsis

Aimed at helping businesspeople organize, write and deliver successful client proposals. The book explains how to: use persuasion effectively; organize and develop the proposal strategy; ensure every proposal is client-centred; and create letters, formal research and grant proposals.

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