The Get-Started Guide to M-Commerce and Mobile Technology - Couverture souple

Zilliox

 
9780814471302: The Get-Started Guide to M-Commerce and Mobile Technology
Couverture souple
ISBN 10 : 0814471307 ISBN 13 : 9780814471302
Editeur : Amacom, 2002

Synopsis

"PDAs, Internet phones, web pads - wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend". ""The Get-Started Guide to M-Commerce" is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to "go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: evaluating multiple m-commerce options; adapting HTML for the possibilities and limitations of mobile device displays; creating HDTML and WAP pages; and, guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move".

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant, and the author of The Get-Started Guide to E-Commerce (AMACOM: 0-8144-7117-X).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2002
Langue
anglais
ISBN 10 
0814471307
ISBN 13 
9780814471302
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible