Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy - Couverture rigide

Sherman, Andrew J

Couverture rigide

ISBN 10 : 0814472222 ISBN 13 : 9780814472224

Editeur : Amacom, 2004

Synopsis

This work covers advice on growing businesses in any industry through domestic and international franchising. Readers learn how to raise capital, protect intellectual property, and manage risk, meet employment standards, and finally establish and maintain quality control and compliance measures.

A propos du livre

Quatrième de couverture

Whether your organization has an original technology, a trademarked brand, or a unique distribution system that lends itself to partnering opportunities, Franchising & Licensing will lead you directly to fresh revenue streams—with no missteps or omissions.

Combining a big-picture approach with an unprecedented level of depth and detail, Franchising and Licensing supplies a rare mixture of business acumen, legal expertise, and financial insight. And it’s now updated to explain new regulations and legal decisions, new strategies and trends, and deliver new sample agreements, checklists, and questionnaires.

The fourth edition shows you how to:

• Prepare a comprehensive manual that serves as the foundation of your operations and training programs.

• Set up quality control systems for maintaining your brand or image, and assembling the field staff required to enforce them.

• Comply with record-keeping requirements that will protect your organization in a dispute or a federal or state regulatory investigation.

• Protect your intellectual property, including trade secrets, patents, copyrights, and other intangible assets.

• Develop sophisticated sales and marketing plans that uniquely target both the franchisee and the ultimate consumer.

• Gain access to the affordable debt and equity capital you need to maintain your growth plan.

• Comply with corporate governance and reporting obligations in today’s post–Sarbanes-Oxley environment.

• Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising

• And much more!

Présentation de l'éditeur

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.

Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to:

• Raise capital, structure agreements, and protect intellectual property
• Create market-responsive sales, marketing, and globalization strategies
• Establish qualitycontrol and compliance measures
• Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising

Comprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.

Détails de l'édition

• Éditeur: Amacom
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0814472222
• ISBN 13: 9780814472224
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 436
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible