Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars - Couverture rigide

Martin, Dick

 
9780814472439: Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars
Couverture rigide
ISBN 10 : 0814472435 ISBN 13 : 9780814472439
Editeur : Amacom, 2004

Synopsis

Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.

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À propos de l?auteur

Martin worked at AT&T for more than 30 years, retiring in 2003 as Executive Vice President of Public Relations and Chairman of the AT&T Foundation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2004
Langue
anglais
ISBN 10 
0814472435
ISBN 13 
9780814472439
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible