Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Martin worked at AT&T for more than 30 years, retiring in 2003 as Executive Vice President of Public Relations and Chairman of the AT&T Foundation.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : BooksRun, Philadelphia, PA, Etats-Unis
Hardcover. Etat : Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0814472435-8-1
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Paperback. Etat : Very Good. Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002467176
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