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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon - Couverture rigide

Rovell, Darren

 
9780814472996: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Couverture rigide
ISBN 10 : 0814472990 ISBN 13 : 9780814472996
Editeur : Amacom, 2005

Synopsis

Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it's more than just a thirst quencher and a dominant brand. "First in Thirst" is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports - from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade's invention, "First in Thirst" is equally a sports story, from its invention and testing with the University of Florida Gators to the "gatorade bath" and its near-universal appeal to athletes, coaches and sports fans everywhere.

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À propos de l'auteur

Darren Rovell (Bristol, CT) has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com's sports business reporter.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2005
Langue
anglais
ISBN 10 
0814472990
ISBN 13 
9780814472996
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible