Book by Goldner Paul S
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SECRETS THAT CAN CHANGE A SALESPERSON’S LIFE. YOURS!
“Sales can be one of the most intellectually stimulating and financially rewarding careers in the world. Very few people earn more than the best sales professionals. Sales gives you the opportunity to use all of your brain power to create unique solutions for your customers. No two selling situations are exactly the same.” — from the Introduction
Suppose you could be the best sales professional in your industry...find and close all the dream accounts you can handle...erect an impenetrable barrier around your best accounts...overcome customer objections with ease...and fill every day with all the personal and financial satisfaction all great professionals enjoy.
Then stop dreaming and start reading! Paul S. Goldner, a highly respected international sales consultant and trainer, shares his proprietary system for sales success. The system is based on the principle that selling may be tough, but you can succeed. Among the secrets, you’ll learn how to:
· Outthink the competition using Paul’s three-step sales process: PLAN, EXECUTE, CLOSE.
· Fill your sales pipeline so that you will consistently achieve your sales and financial goals.
· Close business faster and more effectively than ever before, and ... at higher prices.
· Create value-added solutions that will leave the competition scratching their heads, and have your customers asking for more.
· Overcome objections the easy way using Paul’s 21st Century approach to objection handling.
· Differentiate your products or services in a competitive market, and compete on something other than price.
· Create and deliver dynamic sales presentations and winning proposals.
The author also provides the most effective way to understand customer needs—the heart of the sales process. The book concludes with ten strategies that will optimize your sales success in any industry.
Applying the secrets in this book will give you the opportunity to not only be the best sales professional in your company, but also the best in your industry! Whether you’re looking to jump-start or reinvigorate your career, start reading now and watch your sales and income take off!
Paul S. Goldner, Chief Executive Officer of the Sales & Performance Group, LLC, a leading global sales training organization, has appeared on CNBC and has been quoted in the Wall Street Journal. He is the author of Red-Hot Cold Call Selling and Red-Hot Sales Negotiation.
No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book.
Red-Hot Selling presents a simple, start-to-finish sales process for new sales professionals and veterans alike.
Red-Hot Selling also includes the author’s powerful three-tiered planning process, proprietary tools including the Meeting Management Worksheet, and the best closing techniques in the business—plus can’t-miss secrets for distinguishing your product or service in a competitive market. Selling may be tough, but it’s not complicated. With this one-of-a-kind guide, you can streamline your job, kick-start your career, and send your earnings sky-high!
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