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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow - Couverture souple

Golin, Al

 
9780814473887: Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Couverture souple
ISBN 10 : 0814473881 ISBN 13 : 9780814473887
Editeur : Amacom, 2006

Synopsis

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

The recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust.

Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. In Trust or Consequences, he reveals how to:

  • create an effective trust strategy
  • determine the impact of trust issues on stakeholders
  • assess trust-building performance and calculate the difficulty of restoring trust
  • create a "trust bank" for saving deposits of good will to draw on as needed

This invaluable resource offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Al Golin is founder and chairman of Golin/Harris, one of the world's leading public relations firms. He was named one of the most influential public relations people of the twentieth century by "PR Week" magazine.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Amacom
Date d'édition
2006
Langue
anglais
ISBN 10 
0814473881
ISBN 13 
9780814473887
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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