Often, sales professionals using a consultative approach are afraid to use typical, pressure- filled strategies to finally close a sale. Afraid of damaging the relationship they've nurtured, they unrealistically hope the sale will close itself...which rarely, if ever, happens. "Consultative Closing" provides the solution, breaking up the closing process into small, actionable steps that help the salesperson gain gradual buy-in and establish a long-term working relationship with his or her client. This is an indispensable guide for consultative sales professionals who want to make the sale, and keep their customers.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Bennett is a sales trainer and consultant who has created hundreds of customized courses for clients including Qwest, Warner Bros., the National Basketball Association, and many others.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. Traditionally strategies for closing sales have involved pressuring custome rs, countering their stalling tactics, and overcoming their objections -- b ehaviors that run in direct opposition to the philosophy of the consultativ e salesperson. On the other hand, consultative salespeople, afraid of damag ing the relationship theyÂ've nurtured by appearing too aggressive, hope th e deal will close itself -- something which rarely, if ever, happens. Consu ltative Closing provides the solution, breaking up the closing process into small, actionable steps that help the salesperson gain gradual buy-in and establish a long-term working relationship with his or her client. The book shows readers how to: * recognize and address a "no" without seeming pushy * create a "maximization program" that shows how a product or service will address the clientsÂ' problems and maximize their return on investment * use visualization techniques that take clients past the moment of closing Complete with effective closing phrases and questions, this indispensable guide gives readers the tools they need to make the sale, and keep their customers. N° de réf. du vendeur RWARE0000055293
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