Creating and Dominating New Markets - Couverture souple

MEYER, Peter

Couverture souple

ISBN 10 : 0814474586 ISBN 13 : 9780814474587

Editeur : AMACOM, 2018

Synopsis

"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to: * Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology. Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture."

A propos du livre

À propos de l?auteur

Peter Meyer (Scotts Valley, CA) is principal of The Meyer Group, a consulting firm that helps businesses create and dominate new markets. He is the author of "Warp-Speed Growth" (AMACOM: 0-8144-0526-6).

Détails de l'édition

• Éditeur: AMACOM
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0814474586
• ISBN 13: 9780814474587
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible