Articles liés à Getting the Most from Your Yellow Pages Advertising
Biographie de l'auteur
Barry Maher is widely considered the nations leading independent authority on Yellow Pages advertising. His clients have ranged from multimillion dollar organizations like ABC/Capital Cities, the American Bar Association and Budget Rent-a-Carto the Smallest mom-and-pop operations. A popular convention speaker, he regularly contributes articles to a variety of trade and professional magazines, and he has received coverage in publications such as the New York Times, Walt Street Journal, Los Angeles Times, San Francisco Examinerand Adweek. ln the mid-1980s he was the number-one Yellow Pages salesman for GTE, one of the largest directory companies in the world. His other books include The Prentice Hall Marketing Yearbook series and The Marketer's Trouble shooter (with Vickie Montgomery). He resides in Santa Barbara, California.
Quatrième de couverture
Getting the Most From Your Yellow Pages Advertising Completely updated second edition to the perennial bible on the subject. Find out how to get the most mileage out of your advertising dollars, increasing sales as cost-effectively as possible. Get expert answers to your most critical questions and watch your sales soar:
- What kind of ads pull the greatest response? - What headings should your business be under, and in which directories? - How much should you be spending? - How can you Bauge how well an ad might work even before you buy? - What common money-wasting mistakes must you avoid?
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.