Hook 'Em: Speaking & Writing to Catch & Keep a Business Audience - Couverture souple

Matejka, Ken; Ramos, Diane P.

 
9780814479018: Hook 'Em: Speaking & Writing to Catch & Keep a Business Audience

Synopsis

This guide provides strategies for speaking and writing with technical information and examples, quotations, real-life examples, practical tools for busy, inexperienced managers, action exercises to help readers hone their communications skills and doses of humour.

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