Contemporary Challenges: American Business in a Global Economy - Couverture rigide

Couverture rigide

ISBN 10 : 081471868X ISBN 13 : 9780814718681

Editeur : New York University Press, 1995

Synopsis

In this volume, three respected business leaders examine fundamental issues involving American business and the economy. Michael J. Solomon, President, Warner Brothers International Television Distribution, addresses international telecommunications, describing its growth and significance and highlighting the changes to come with new technologies such as HDTV and laser disk technology. Edward E. Barr, President and Chief Executive Officer, Sun Chemical Corporation and DIC Americas, Inc., outlines an industrial strategy to help maintain America's competitive economic position and an education strategy that reworks a major precept--the priority and purpose of educating our youth. Finally, Shelley Schwab, President, MCA TV Universal Studios, examines television in the nineties and the ramifications of new approaches to the medium, including interactive programming, video on demand, and virtual reality. The Joseph I. Lubin Memorial Lectures were established through the generosity of the late Joseph I. Lubin, a distinguished business, philanthropic, and civic leader. The lectures are presented by the Leonard N. Stern School of Business at New York University.

A propos du livre

À propos de l'auteur

Daniel E. Diamond is Dean of the Undergraduate College, Leonard N. Stern School of Business, New York University.

Détails de l'édition

• Éditeur: New York University Press
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 081471868X
• ISBN 13: 9780814718681
• Reliure: Relié
• Nombre de pages: 152
• Éditeur: Diamond Daniel E
• Coordonnées du fabricant: non disponible
• Personne responsable: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Pays-Bas