Power Communications: Positioning Yourself for High Visibility - Couverture rigide

Wiener, Valerie

Couverture rigide

ISBN 10 : 0814792731 ISBN 13 : 9780814792735

Editeur : New York University Press, 1994

Synopsis

How to increase your visibility and maximize your success through powerful, proven communication techniques

How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace?

Power Communications: Positioning Yourself for High Visibility teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages.

This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. Power Communications is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals.

To many people, communicating itself creates a daunting challenge. Power Communications helps its readers turn challenges into exciting opportunities.

A propos du livre

À propos de l'auteur

Recognized for her communications excellence with the International Sweepstakes/Outstanding Achievement Award from the National Federation of Press Women in 1991, Valerie Wiener has been a communications professional since 1964. President of Wiener Communications Group in Las Vegas, Nevada, she has served as media advisor for Al Gore and has media-coached such nationally recognized NBA players as Larry Johnson, Greg Anthony, and Stacey Augmon. An award-winning speech writer, she also develops and teaches her own communications seminars for top executives throughout the United States. Visit her website at href=http: //www.valeriewiener.com>http: //www.valeriewiener.com

Détails de l'édition

• Éditeur: New York University Press
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0814792731
• ISBN 13: 9780814792735
• Reliure: Relié
• Nombre de pages: 318
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne