Handbook of Research Methods in Consumer Psychology - Couverture rigide

Couverture rigide

ISBN 10 : 081535293X ISBN 13 : 9780815352938

Editeur : Routledge, 2019

Synopsis

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

A propos du livre

À propos de l?auteur

Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati.

Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech.

Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 081535293X
• ISBN 13: 9780815352938
• Reliure: Relié
• Nombre de pages: 540
• Éditeur: Kardes Frank, Herr Paul M., Schwarz Norbert
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne