The Business of Media Distribution - Couverture souple

Ulin, Jeffrey C.

Couverture souple

ISBN 10 : 0815353367 ISBN 13 : 9780815353362

Editeur : Routledge, 2019

Synopsis

In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments-film, television, and online/digital-providing you with an insider's perspective on media distribution that can't be found anywhere else.

A propos du livre

À propos de l'auteur

Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded and ran animation studio Wild Brain (where he created Disney's pre-school hit Higglytown Heroes), helped manage Paramount and Universal's overseas video joint venture, and used this book to teach the class "Media & Entertainment: Economics, Policy and Strategy" at UC Berkeley's Haas School of Business.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0815353367
• ISBN 13: 9780815353362
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 606
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible