The Business of Media Distribution - Couverture souple
Livre 12 sur 17: American Film Market Presents
Synopsis
In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments-film, television, and online/digital-providing you with an insider's perspective on media distribution that can't be found anywhere else.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded and ran animation studio Wild Brain (where he created Disney's pre-school hit Higglytown Heroes), helped manage Paramount and Universal's overseas video joint venture, and used this book to teach the class "Media & Entertainment: Economics, Policy and Strategy" at UC Berkeley's Haas School of Business.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Edité par
Routledge, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
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Couverture souple
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Edité par
Routledge, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
Ancien ou d'occasion
Couverture souple
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
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Routledge (edition 3), 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
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Paperback. Etat : Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0815353367-11-1
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
Edité par
Routledge, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
Ancien ou d'occasion
Paperback
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Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0815353367I2N00
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Edité par
Routledge (edition 3), 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0815353367-8-1
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Edité par
Routledge, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
Ancien ou d'occasion
Couverture souple
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Edité par
Routledge, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
Ancien ou d'occasion
Soft cover
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Soft cover. Etat : Near Fine. 3rd Edition. Monetizing film, TV, and video content in an online world. N° de réf. du vendeur 5069
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Edité par
Routledge, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
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Soft cover
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Edité par
Routledge, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
Ancien ou d'occasion
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The Business of Media Distribution (Paperback)
Edité par
Taylor & Francis Inc, New York, 2019
ISBN 10 : 0815353367
ISBN 13 : 9780815353362
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segmentsfilm, television, and online/digitalproviding you with an insiders perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book. In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segmentsfilm, television, and online/digitalproviding you with an insiders perspective on media distribution that can't be found anywhere else. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780815353362
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