Articles liés à The Role of Design in International Competitiveness

The Role of Design in International Competitiveness - Couverture rigide

Livre 4 sur 20: Routledge Library Editions: Industrial Economics

Ughanwa, D.O.; Baker, M.J.

 
9780815370857: The Role of Design in International Competitiveness
Couverture rigide
ISBN 10 : 0815370857 ISBN 13 : 9780815370857
Editeur : Routledge, 2018

Synopsis

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

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À propos de l'auteur

D.O. Ughanwa, M.J. Baker

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
0815370857
ISBN 13 
9780815370857
Reliure
Relié
Nombre de pages
394
Coordonnées du fabricant
BOOKS etc..
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