Articles liés à Reputation Management

Reputation Management - Couverture souple

Doorley, John

 
9780815376972: Reputation Management
Couverture souple
ISBN 10 : 0815376979 ISBN 13 : 9780815376972
Editeur : Routledge, 2020

Synopsis

An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world's leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John Doorley, former head of corporate communications at Merck, is now associate professor of strategic communications at Elon University and a consultant on reputation management. He built and taught the world's first undergraduate course in reputation management, at Rutgers University in 2003, and the world's first graduate course in reputation management, at New York University in 2007. He coauthored with Fraser P. Seitel Rethinking Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University, and also teaches in the M.S. in Public Relations and Corporate Communication program. He is an adjunct associate professor of professional development and leadership in Columbia University. He is the author of The Agony of Decision: Mental Readiness and Leadership in a Crisis and The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2020
Langue
anglais
ISBN 10 
0815376979
ISBN 13 
9780815376972
Reliure
Broché
Numéro d'édition
4
Nombre de pages
472
Coordonnées du fabricant
non disponible
Personne responsable
non disponible