Current Research on Gender Issues in Advertising - Couverture rigide

 
9780815380207: Current Research on Gender Issues in Advertising
Couverture rigide
ISBN 10 : 0815380208 ISBN 13 : 9780815380207
Editeur : Routledge, 2018

Synopsis

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles.

This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Yorgos C. Zotos is Professor Emeritus of Applied Communication in the Faculty of Communication and Media Studies at Cyprus University of Technology, Cyprus.

Stacy Landreth Grau is Professor of Marketing Practice in the Neeley School of Business at Texas Christian University, USA.

Charles R. Taylor is the John A. Murphy Professor of Marketing at Villanova University, USA. He is also the Editor-in-Chief of the International Journal of Advertising.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
0815380208
ISBN 13 
9780815380207
Reliure
Relié
Nombre de pages
146
Éditeur
Zotos Yorgos, Grau Stacy, Taylor Charles R.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780367593100: Current Research on Gender Issues in Advertising

Edition présentée

ISBN 10 :  0367593106 ISBN 13 :  9780367593100
Editeur : Routledge, 2020
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